In this installment of ‘David Smith’s Best Practices in Senior Housing Sales,’ David sheds light on Creative Follow-Up (aka “CFU”) and how this tactic can create stronger connections between sales counselors and prospects. The confusion around effective CFU’s stems from misunderstanding the intent. An effective CFU has a lot more behind it than most sales counselors realize.

Creative, personalized, individualized, follow-up is more than just a way to touch-base with prospects. When coupled with authentic intention, a CFU is a way to stand out from the noise of the communities that are simply ‘going through the motions’ with prospects.

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