Are You Ready for Better Sales Conversions?


Join sales expert David Smith, a nationally renowned speaker, trainer and owner/operator and Jayne Sallerson, former EVP of Sales and Marketing for Emeritus Senior Living for a fun two-day workshop.


See higher occupancies and higher-functioning residents in your communities.


As an industry, one of our biggest challenges is to manage the creep of high-acuity residents. The cycle of quick move-ins, higher acuity and high turnover originates from a sales approach that only “goes after” crisis driven prospects with higher care needs. There’s a better way to sell senior housing.

This workshop presents a more effective sales paradigm that builds better relationships with the “I’m not ready” prospects. You’ll develop new skills for building connections, generating Advances, and ultimately, you’ll have the tools to guide each one of your prospects to being ready for change.

For a sneak-peek check out this video


Get the tools you’ll need to improve your sales conversions


  • How to increase sales effectiveness with Prospect-Centered Selling℠
  • Understand Stages of Readiness for Change and how to help prospects get “ready”
  • Use the sMART Grid℠ to discovery, assess and personalize your Follow Up


Meet your training leaders


David Smith


David is a nationally sought-after speaker and is widely recognized as the
pre-eminent sales expert in our industry. His 25+ years of experience as a developer, owner and operator led him to develop the highly successful Prospect-Centered Selling℠ approach.


Jayne Sallerson

73df12f4-d2ed-442d-819f-5a790e3ff990Jayne has 29 years of sales experience in the Senior Living and Healthcare Industry. Having led multiple sales teams for both medium and large sized organizations, Jayne is passionate about enhancing senior’s lives and bringing sales innovation to the industry.




Newton, Massachusetts


April 15 & 16, 2015

How do I sign up? 

Download the brochure here and/or register here.

Call us

(314) 432-1234