Your marketing efforts have brought you new inquiries – most likely through a digital channel. As you begin to nurture prospects, connecting and communicating with them through their preferred channel is an important part of the engagement and sales process. While senior living Customer Relationship Management software (CRM) allows you to organize, prioritize and manage prospects, a great CRM includes embedded email and text messaging capabilities for a seamless flow of communication in one platform – based on the prospect preferences.
Blog > Sales and Marketing
How CRM Messaging Drives Better Engagement
Using senior living CRM messaging to embed text and email components can boost productivity and engagement. Learn more about CRM messages.
Content Team, 20th December 2022