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An Open Letter to Senior Housing Sales Professionals (From Someone Who Gets It) 

July 31, 2017 by Francisco Fisher

Dear senior living sales counselor,  

You’ve got a hard job. I know because I’ve been there. After nearly 20 years working as a sales counselor, sales director and community owner, I’ve seen first-hand how difficult (and rewarding) it can be to guide older adults and their families through major life change.  

What you do every day is heroic, and you deserve a little inspiration and support along the way. That’s why we’re launching Ask Alex, an advice column exclusively for senior living sales counselors. Every month, I’ll post a question and respond with advice from my own time “in the trenches” and from the sales teams we have the pleasure of working with at Sherpa.  

Confession: I don’t know all the answers, and I won’t pretend to. But I am inspired by the stories I hear every day of sales counselors who work diligently, under ever increasing pressure to produce results, to guide older adults through change. Given all you have shared and how much encouragement you have sent our way as we developed and grew Sherpa, I hope you find that this forum provides you with an opportunity to participate and share your thoughts.  

The first Ask Alex post went live today on Sherpa’s blog, and you can read it here: Ask Alex: Whom Should I Hire To Boost My Sales? I know many of you can relate to Brandi from Balfour’s question about choosing effective and empathetic sales counselors, and I hope you can find something in my response that resonates with you directly.  

How To Ask Alex

Do you have a question about senior living sales? I invite you to email me at AskAlex@sherpacrm.com. No question is too big or small. Just be sure to note whether or not you want to keep your question anonymous.  

Look for another Ask Alex answer next month. In the meantime, you can always reach me on LinkedIn or catch me at industry conferences and events throughout the year.  

Stay heroic, 


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