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Stop Sending Things to Your Prospects (Part Two)

December 01, 2017 by Sherpa

By now, we’re sure you’ve read David Smith’s first article featured in Senior Housing Forum on Creative Follow-Up. If not, you can catch up on your reading here.

In Part One, David covers the basics… what a Creative Follow-Up is and what it is not… and helps you take the first steps toward integrating quality Creative Follow-Up into your sales cycle.  In Part Two David gets practical, using two examples to illustrate the difference in effort and impact between a high-trust, high-knowledge CFU and a low-trust, low-knowledge CFU.

Get your pencils in hand and your notepads ready… How to Make an Impact with Creative Follow-Up, Part 2 is live!

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