By now, we’re sure you’ve read David Smith’s first article featured in Senior Housing Forum on Creative Follow-Up. If not, you can catch up on your reading here.

In Part One, David covers the basics… what a Creative Follow-Up is and what it is not… and helps you take the first steps toward integrating quality Creative Follow-Up into your sales cycle.  In Part Two David gets practical, using two examples to illustrate the difference in effort and impact between a high-trust, high-knowledge CFU and a low-trust, low-knowledge CFU.

Get your pencils in hand and your notepads ready… How to Make an Impact with Creative Follow-Up, Part 2 is live!