In this episode of “David Smith’s Best Practices in Senior Housing Sales,” Sherpa CEO David Smith tackles a BIG subject: how prospects navigate change. Building upon groundbreaking theory developed by Prochaska & DiClemente, David unpacks the four important Stages of Change that senior housing prospects experience throughout their sales process. Understanding a person’s level of readiness is a crucial step not only in serving them best, but also in understanding our own best efforts in guiding them on their journey.

For more about David, click here.