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Sherpa Promotes Pedro Soares to CEO

April 15, 2019 by Sherpa

Good news, Sherpas!

Our co-founders David Smith and Alexandra Fisher are pleased to announce the elevation of Pedro Soares to chief executive officer, effective April 15, 2019.

Smith, who will now preside as our chairman, will continue to play an active role in development of strategy, and in leading efforts to promote awareness of our proprietary Prospect-Centered Selling® methodology at industry conferences and training sessions, and in trade publications. Fisher will continue in her present role of President, focused on creative direction for product enhancements and marketing.

Describing Soares as a “keen business growth strategist,” Smith says, “Pedro has been instrumental in executing our Strategic Plan and in preparing our team to scale.”

Soares joined our team in October 2018 as chief strategy officer, adding to our company’s extensive expertise more than 20 years of international leadership experience, including growing businesses and developing brands at Anheuser-Busch and Turnberry.

A graduate of the Thunderbird School of Global Management, Soares has a passion for building companies. This passion was a driving force in his decision to join us. “What attracted me,” he says, “was the opportunity to help build this company and take it to the next level, as well as the idea of helping seniors make one the most important decisions in their lives.”

Soares is energized by Sherpa’s focus on senior living CRM technology. “These are two exciting industries to be in today—the tech industry and the senior living industry,” he states. “Sherpa offers a unique situation in which you have these two industries together in one.”

He has quickly proven his ability to become both fully immersed in these industries, and immediately valuable to Sherpa’s leadership. He credits his colleagues for their support in his successful transition, adding, “The amount of industry knowledge in this small company is incredible. I’m learning the industry very quickly, working with people who have done everything from building communities from the ground up to transforming the industry’s sales paradigms.”

Soares is inspired by the alignment of values and the sense of community he has found at Sherpa. As CEO, he will be committed to promoting our continued growth by executing on the vision of our co-founders. “My goals are to assist the founders in taking Sherpa to the next level by incorporating some of what I’ve learned over the years,” he says, “and I’m excited to learn from and grow with this outstanding group of individuals.”

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