Skip to main content
Empath 2021: Senior Living Sales Retreat

Ready for the next evolution in senior living sales?

Empath 2021 is a 2-day conference for senior living leaders who are ready to make a change. Held in Santa Barbara, California, the event will feature keynotes from Malcolm Gladwell and Seth Godin (appearing live via Geniecast), as well as sessions designed to help you elevate your organization’s sales culture and performance through innovation and human connection.

Attendees will walk away with the new perspectives and ideas needed to leave old habits behind, better understand their customers and push their organizations to the front of the industry.

Space is limited. Register today.

December 6-8, 2021

The Ritz-Carlton Bacara
Santa Barbara, CA
Learn more and reserve your spot.

$2,000 includes two full days of inspirational talks and breakout sessions, plus an opportunity to meet keynote speaker Malcolm Gladwell. Spots are limited.


Learn more about the speakers and details about each session here.

DAY 1 – December 7

Keynote Presentation

Malcolm Gladwell


The Power of Seeing Your Customer

Dan Madsen


Beyond Relationship Sales: How Empathy Drives Outcomes

Casey Jackson

DAY 2 – December 8

Keynote Presentation

Seth Godin (remote via Geniecast)


Measuring What Matters to Achieve Sales Results

Alex Fisher & David Smith


Is The New Lead Better Than The Old Lead?

Anthony Iannarino




The DNA Of A Best Sales Performer

Alex Fisher & David Smith



Creating Opportunities In The Middle Of The Funnel

Jason Rock & Anthony Iannarino



The Role Of The Executive Director In Sales Effectiveness

David Smith & Dan Madsen

See Sherpa in action.

Check out more results

Avamere Family of Companies

Read more

Parc Communities

Read more

Take the first step toward better sales.

Learn how Sherpa can lead you to better sales