Skip to main content
Empath 2021: Senior Living Sales Retreat

Ready for the next evolution in senior living sales?

Empath 2021 is a 2-day sales retreat for senior living leaders who are ready to make a change. Held in Santa Barbara, California, the event will feature keynotes from Malcolm Gladwell and Seth Godin (appearing via Geniecast), as well as sessions designed to help you elevate your organization’s sales culture and performance through innovation and human connection.

Space is limited! REGISTER TODAY.

Attendees will walk away with new perspectives and ideas to re-invigorate sales performance, better understand customers and move to the front of the industry.

December 6-8, 2021

The Ritz-Carlton Bacara
Santa Barbara, CA

EMPATH attendees stay at the Ritz-Carlton Bacara for $900 $229/night. (Book by Nov. 15 to take advantage of this discount.)

Individuals: $2,000

Contact us to secure a special group rate for your team as low as $500 per person

Registration includes two days of inspirational talks and breakout sessions, including keynotes from Malcolm Gladwell (in-person) and Seth Godin(appearing via Geniecast).


Learn more about the speakers and details about each session here.

DAY 1 – December 7

The Power of Seeing Your Customer

Dan Madsen

Beyond Relationship Sales: How Empathy Drives Outcomes

Casey Jackson

Keynote Presentation

Malcolm Gladwell

DAY 2 – December 8

Measuring What Matters to Achieve Sales Results

Alex Fisher & David Smith

Is The New Lead Better Than The Old Lead?

Anthony Iannarino

Keynote Presentation

Seth Godin (remote via Geniecast)



The DNA Of A Best Sales Performer

Alex Fisher & Casey Jackson


Creating Opportunities In The Middle Of The Funnel

Jason Rock & Anthony Iannarino


The Role Of The Executive Director In Sales Effectiveness

David Smith & Dan Madsen

See Sherpa in action.

Check out more results

Avamere Family of Companies

Read more

Parc Communities

Read more

Take the first step toward better sales.

Learn how Sherpa can lead you to better sales