“Creativity isn’t a talent; it’s a way of operating.” -John Cleese
We’ve heard some inspiring Creative Follow-Up (CFU) ideas over the years. In 2014, the sales team at Cedarvale Lodge Retirement Community in Ontario had a prospect who was afraid the food wouldn’t agree with their “sensitive tummy.” Rather than dismiss that concern, Cedarvale devised a CFU that proved they were listening to the prospect’s concerns. They sent over a photo of their kitchen staff holding a sign that said, “Don’t worry. We’ll take good care of your tummy!” Like any good CFU, the idea was simple, compassionate and effective.
See also: What Makes for Effective Creative Follow-Up?
We’ve published more real-life CFU stories from Royale Astoria in British Columbia and from Retirement Living Associates on our Sherpa blog. And now we want to publish yours!
Have you inspired breakthroughs with prospects through CFUs? Let us know by contacting us at firstname.lastname@example.org.