Are you trapped in a never-ending cycle of Thank You Cards, apple pies, goodie baskets and “stock” gifts?  Don’t blame us! Ok, we’ll admit, maybe we had a little something to do with introducing the term ‘Creative Follow-up’ into senior housing’s collective sales conscience. But, as we later realized, there’s a big difference between executing Creative Follow-Up on behalf of a prospect and just sending them stuff.  After all, any good meme author will tell you… ‘ain’t nobody got time for that.’

Whenever we’re in doubt, we consult our fearless leader David Smith…. sales guru, recovering attorney, entrepreneur and just an overall nice guy.  Here’s Part One of David’s article on Creative Follow-Up and its resulting impact on sales.

It’s a great read if you’re struggling to align your sales efforts around meaningful activities or spend your time on the activities which create the most impact