Senior housing industry sales, marketing and operations professionals will have an exceptional opportunity to get the straight scoop on CRM solutions at a webinar on Thursday, September 25. from 1 to 2 p.m.

From Chief Operating Officer Jayne Sallerson:

“As the new COO of Sherpa (a revolutionary new CRM software that works as a sales conversion tool), I will be joining an exceptional panel of industry insiders to discuss what’s working, what’s not working and how we get beyond both the CRM hype and the complaints to a new generation of CRM solutions. Sponsored by, which recently completed a survey about CRM systems in senior housing, my fellow panelists are Deborah Howard, founder of Senior Living Smart and Jay Reischl, President of the Technology Division of DEI Sales/Central.”

For more information on the webinar and on CRMs’ place within the industry, check out’s blog article.