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Training and education that leads you forward.

Maximizing results in your sales process and culture is a marathon, not a sprint. But the proven impact of Prospect-Centered Selling® (PCS) on sales effectiveness is worth your time.

Our training programs give you a comprehensive, customizable platform to apply the methodology and metrics at your organization. A variety of courses are designed to help you and your team members learn new strategies, stay on the right track, and implement Prospect-Centered Selling® to consistently increase your sales results for the long term.

Reach your full potential using PCS.

Prospect-Centered Selling makes senior living sales more effective.

Live, interactive sessions including Virtual Classroom will advance your team’s understanding of PCS fundamentals as well as providing leadership training.

Our e-Learning modules are accessible online at any time and guide salespeople in using the methodology and CRM.

With Sherpa Ascend, you get the best of both worlds.

Virtual Classroom

PCS Fundamentals

One of the best ways to adopt Prospect-Centered Selling® in your organization is by enrolling in our Virtual Classroom sessions. They’re open to Sherpa CRM users and non-users alike and include 5 days of live, interactive coaching (90 minutes) led by senior living sales experts.

  • Brainstorm with other sales professionals around best practices
  • Explore proven strategies that focus on empathy and trust-building
  • Get to know what to measure and how to make advances
  • Develop next steps and key goals to increase results

See our upcoming sessions

PCS Leadership

A week of live, interactive coaching made up of five 90-minute sessions, led by senior living sales experts. Our instructors have experience leading PCS fundamentals within their own sales teams as well as mentoring others in both the methodology and metrics. As a result, your sales leaders will learn to coach and mentor the sales behaviors that lead to higher conversions and better results.

As a part of the five-day series, sales leaders will have the opportunity to:

  • Align sales metrics, goals and communication in a way that complements your operational sales culture
  • Use Sherpa Analytics to identify coaching and sales opportunities
  • Empower your sales teams to use PCS fundamentals to build stronger relationships with prospects and convert more higher-functioning, happier residents

See our upcoming sessions

Private Classroom Sessions

Does your company have a large group or want a more tailored experience? Email us at training@sherpacrm.com for pricing and availability.


When you subscribe to E-learning, it’s available 24/7. It gives your team the power to standardize sales practices across your organization.

  • The best all-in-one onboarding tool for new employees
  • Easily bring operations and support roles on board with sales by teaching the fundamentals of PCS
  • Develop the skills to use Sherpa CRM to the fullest
  • Access course content anytime including videos, quizzes and demonstrations

Learn more about E-learning

CRM Training

Sherpa CRM is intuitive but also packed with ways to increase your sales performance. Our expert-guided CRM Training goes beyond the basics. We work with your teams – and your data – to demonstrate how to tap into the full potential of using a Prospect-Centered Selling® methodology with Sherpa CRM’s tools and analytics.

To find out more about CRM Training including our Master Class certification, email us at support@sherpacrm.com.



Take the first step toward better sales.

Learn how Sherpa can lead you to better sales